Buell Motorcycle Co. has announced that the Hammerhead 1190 sportbike will soon go into production. The company will begin reservations on November 1, 2021, on its Buellvana online system.
“When we said Buell is Back, we meant it,” said Bill Melvin, CEO of Buell Motorcycle Co. “We have former executives from Buell, General Motors, Lotus Engineering, Toyota, and Bombardier Recreational Products ensuring we are manufacturing and developing the highest quality products. Now we are putting the finishing touches on our factory and kicking off production of the best American superbike on November 1, the Buell Hammerhead 1190.”
Although the company still bears his name, Erik Buell is not involved.
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The Buell Hammerhead 1190 will be built in Grand Rapids, Michigan, and it will be powered by a 72-degree V-Twin engine that makes a claimed 185 horsepower and 102 lb-ft of torque. As with previous Buells and EBR models, the Hammerhead will feature an aluminum fuel-in-frame chassis and the unique single perimeter front braking system. Buell claims the Hammerhead weighs 419 pounds without fuel.
Buell’s new online reservation and delivery system, Buellvana, allows customers to reserve a production slot for $25. Reservations will begin online on Monday, November 1, 2021.
“When we announced that our future models will include variants for dirt, touring, and cruisers, while expanding our engine lineup, we were blown away at the rider response,” said Steve Laham, Chief Products, Development & Strategy Officer at Buell Motorcycle Co. “I knew Buell was a beloved brand, and now riders are pulling for us! With the Hammerhead going into production, innovative technology and products in our pipeline, and our online reservation system changing the industry, we’re lean, mean and on the move!”
Available specs are provided below; anticipated delivery date of production bikes has not been announced.
2022 Buell Hammerhead 1190 Specs
Base Price: $18,995
Website: buellmotorcycle.com
Engine Type: Liquid-cooled, transverse 72-degree V-Twin
Displacement: 1,190cc
Bore x Stroke: 106 x 67.5mm
Compression Ratio: 13.4:1
Fuel Delivery: EFI w/ 2 port injectors & 2 showerhead injectors
Horsepower: 185 hp @ 10,600 rpm (claimed, at the crank)
Torque: 101.6 lb-ft @ 8,200 rpm (claimed, at the crank)
Final Drive: Chain
Transmission: 6-speed, hydraulically actuated slipper wet clutch
Frame: Cast aluminum perimeter, fuel-in-frame w/ cast aluminum swingarm
Suspension, Front: Showa inverted Big Piston Fork
Rear: Showa shock, no linkage
Brakes, Front: Single 386mm perimeter disc, 8-piston inside-out caliper
Rear: Single 220mm disc, 2-piston caliper
Wheels, Front: Cast aluminum, 3.5 x 17 in.
Rear: Cast aluminum, 6.0 x 17 in.
Seat Height: 32.5 in.
Weight: 419 lbs. (claimed, wet w/o fuel)
Load Capacity: 375 lbs.
You are building a motorcycle that uses a Winged Pegasus as it’s logo. With all these executives that are coming on board from high profile companies and you name your bike after a fish.
Smooth move X LAX.
Maybe the fairing shape is named after a cephalofoil (a hammerhead) just as a group of 8 different species of sharks because of the shape but they all have variations.
I used to ride a 2005 xb9sx and I was born in Grand Rapids. Man I’d be proud to ride a hammerhead. The heart she hollers.
19k. There it is, finally announcing the price. The same problem as the old 1190rx. It costs too much. People will buy a Ducati or Aprilia, or KTM instead.
Is this not the exact same bike they were making years ago… Any significant changes? I foresee a repeat of the old 1190, sell for a few years then fold.
Full technical details about the bike have not been released, just a limited set of specifications.
I had a Buell when the company slammed the doors on me when they shut dwn.Good luck if you buy one.
I believe it was shitty H/D that made Eric shut the doors.
HD killed it – should have never been oh an HD showroom…. Ever…
Gotta price it high to pay out big salaries to “former executives from Buell, General Motors, Lotus Engineering, Toyota, and Bombardier.” Yes, they’ll sell a few….then shut down operations due to slow sales. Kind of reminds me of the Indian Motorcycle Co. and their storied history. By the way, a Hammerhead has only a pea-sized brain with a narrow focus. At least they named it right.
They should go for the sport touring and adventure bike market. All out sport
is to limiting. Especially as a first offering.
19 grand for a sketchy new company? I wish them luck but I really doubt they’ll be around 5 years from now.
What a bunch of Eors!
The bike looks terrific, the specs are really good for the price, and it’s an American sportbike. How cool is that?!!!
Can’t wait to read the first road test reviews.
I definitely agree and you know what they say if ur not being talked about then ur not winning and as for them closing the doors if HD would have stayed out of it then they wouldn’t have closed the doors but thats what HD has become they don’t follow anything through anymore look at the breakout it was the best looking bike HD had SMH
Maybe I’ll be able to get one this time around. I was in high school when they came out last time but couldn’t afford one. Good luck and cant wait to get a chance to ride one
Coming from an extremely proud owner of a 99 buell m2 cyclone, i really really really really hope they have the same knock down, drag out, rain, sleet, hail, snow dependability ive come to know and love. But for gods sake change the name. You could have gone acts of nature, horses,… or birds of prey…or a mix (pegasus) but a shark? not even a fast fearsome shark? jeez.
The question for me and other Buell owners is; are the new owners going to support the older models? Not likely. The question then becomes; how long will they be able to support the new ones? If you shell out $19,000, you’ll want to know if the company will be there in five years from now. Is Buell prepared to make that commitment in writing?
So they are going for the hattrick of closures since this will be the 3rd time it closes the doors. Look at their web site, it’s a joke and they taking reservations for bikes? At what point to folks realize the company is not going to make it? High priced bike, doesn’t have the technology (ABS, TC, active suspension) of competitors bikes and costs more. If it was going to have the tech, they would at least mention it. Such a shame, it really had potential. If you have one…sell it an run. cut your losses.
For all the doubters out there and the comments, about sharks and pegasus and ABS I prefer non Abs, learn to ride first, I’ve been riding buells sense 1999 with a X1 only got 103,000 miles out of it had to rebuild motor Male rod bearings went harley motor, traded it in on 1125r put 174,000 on it, gave it to my son in law, after perceiving 1190RX Have 40,000 so far love going to work every day, love the bike wouldn’t trade it for anything